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Nicholas Allen, Judith Bara and John Bartle, "A Much Debated Campaign"

Revolving Issue

There was doubt over whether David Cameron and the conservative party could translate their slendor opinion-poll in the House of Commons.
First time since 1979 that someone who had not led them in previous years would engage into campaigning.
Britain's first new media election
Broadcast and Newspapers
Analysis of Commentators and different Media Soundbites would make for Compelling Election
Outcomes that are “Un-British”

Election Forum 1964 by British Public Service Broadcaster
BBCs Current affairs Programme Panorama
1978 PMQs
1988 parliament Televised
Why have T.V. Debates when the public could watch the leaders clash each week?

Before 2010 there had not been debates because there was no mutual interest of the two main parties.
In 1979 Jim Callaghan challenges
Tony Blair challenged by John Major(1997)
Britain's T.V. Debates evolve

The Debates

Joel Benenson and Gordon Brown
Anita Dunn and Bill Knapp with David Cameron
Ipsos MORI poll's(CATI)
Table 7.3 Content of Prime Ministerial debates by theme(%)

Televised debates are here to stay, especially Prime ministerial debates.
Party Strategist now believe that debates will change the game
British democracy continues to follow the American lead in this respect